COLUMBUS, Ohio, September 21, 2011 - Astute Solutions ( announced today that The Customer Interaction Group has been selected as a global reseller of their Social Relationship Management solution, Astute SRM. This solution has become a key component of enterprise social crm strategies, leveraging the solution's unique capabilities to enable holistic social media monitoring, routing and engagement which easily integrates into existing contact center practices and operations.

Based in Amsterdam, The Netherlands, The Customer Interaction Group will sell Astute SRM within Europe, helping propel further the reach of Astute Solutions' initiatives to deliver software and services across the globe.

"We are very happy to expand our portfolio to include the Astute SRM solution," said Hanjo Huizing, CEO of The Customer Interaction Group. "It's clear that today consumers are selecting to interact with brands more and more in the social space, and Astute SRM will help our customers integrate social interactions and insights with existing CRM, contact center and enterprise systems, increasing their responsiveness, efficiency and agility."

In the era of the empowered customer, companies realize the importance of responding to consumers who are engaged in social channels. Joe Sanda, CEO of Astute Solutions shares, "We selected The Customer Interaction Group because of their vision and dedication to helping companies build relationships with consumers out of single interactions in the social media landscape. They understand the urgency to provide guidance and expertise to companies entering into this new communication channel, and we are pleased to have them as a global reseller of Astute SRM."

About The Customer Interaction Group

The Customer Interaction Group specializes in delivering and optimizing customer interaction solutions for voice, web, and social interactions. Armed with the knowledge, experience and solutions, they provide solutions and consulting services to companies seeking to deliver superior customer experiences. The core method and approach of The Customer Interaction Group is to translate business problems and processes into practical interaction solutions. Based in Amsterdam, the Netherlands, The Customer Interaction Group serves customers all over Europe.

About Astute Solutions

Astute Solutions' customer relationship management, knowledge management and social CRM solutions support the strategies of customer-centric companies around the world. Its award-winning technologies remove the operational barriers to service excellence, enabling consistent, accurate, and complete discovery and service experiences. Through automation, simplified access to information, agent guidance, and end-to-end voice of the customer reporting; organizations establish a framework for exceptional multi-channel service delivery. Across industries, they are equipped to create business value from customer insight, quickly achieving ROI. Companies partner with Astute Solutions to improve enterprise processes, reduce costs, increase sales, and strengthen relationships. They earn the loyalty of empowered customers through differentiated service experiences and market-driven innovations. For more information visit


Astute Solutions

Jennifer Hallowes
Social Media Strategist and Corporate Communications Manager