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FOR IMMEDIATE RELEASE
Customer Care Users Name Astute as Best Contact Management Solution for the Fourth Consecutive Year
Astute Wins Gold Best-In-Class Award from CRMAdvocate
COLUMBUS, Ohio, June 7, 2004 – Astute Solutions, a leading provider of customer
interaction solutions, has been named a winner in the Sixth Annual Users Choice Awards, sponsored by CRMAdvocate.
End users chose Astute's PowerCenter™ as the best contact center management solution. This is the fourth consecutive year
Astute has received this Gold Best-in-Class Award.
The Users Choice Awards is the only awards program in which customer relationship management (CRM)
products are judged by the end user. The awards are presented in multiple categories throughout the year including
contact center, sales, marketing, service/support and CRM suites.
"Being selected by the end users for this honor four years in a row is a strong indicator
that we are providing the best customer care product on the market, said Joseph M. Sanda, chief executive officer
of Astute Solutions. "We’ve made significant investments in our technology to help our customers attain the highest
quality of customer service to increase satisfaction and loyalty."
Astute's customer care solutions, including PowerCenter, integrate multiple communications
channels and provide powerful data and reporting collection capabilities to help organizations resolve issues
quickly, provide high levels of service, and provide valuable data to the organization. With Astute, customer-focused
organizations have a complete view of their customers, empowering them to improve relationships and increase
retention.
"We help the companies we work with become the standard for quality customer care in their respective
industries," Sanda said. "We do this by offering them the right mix of best practices, expertise, technology
and continuously evolving our solutions to meet their needs. Consistently winning honors from our users is validation
that we are fulfilling our promises to customers."
In its sixth year, the Users Choice Awards were the first CRM awards in which end users served
as judges to identify the products offering the most value. RealMarket was the founder of the awards and now
serves as the program administrator.
"In these days where providing ROI is imperative, there is no greater testimony than this,"
said Gary Lemke, president of RealMarket. "These winners are obviously doing a number of things well to receive such high
praise from their customers."
About Astute Solutions
Astute Solutions is a leading solution provider for consumer interaction management. Its award-winning PowerCenter™ product
family enables consumer-centric businesses to better address consumer needs, and to optimize operations through
immediate, actionable feedback. Engineered to solve day-to-day consumer interaction challenges, while meeting the complex
technical requirements of the enterprise, PowerCenter™ integrates best-of-breed consumer contact center software with
advanced telephony offerings. The solution of choice among leading Global 1000 companies, Astute’s customers include
McDonald’s, British Airways, Levi Strauss & Co., L’Oreal USA, Scott’s, GlaxoSmithKline, Neutrogena, Abbott Labs,
Black and Decker, Dunkin’ Brands, and Sara Lee Branded Apparel. For further details, visit
www.astutesolutions.com
or call (877) 769-3750.
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