Metromedia Restaurant Group Opts for Astute Solutions
Powerful Consumer Interaction Management Solution to Support Bennigan's,
Steak and Ale, Ponderosa and Bonanza
COLUMBUS, Ohio, April 25, 2006 - Because a patron's experience is not limited to
the dining table, Metromedia Restaurant Group (MRG) is implementing Astute Solutions' ePowerCenter consumer interaction
and relationship management solution. Astute today announced signing MRG, the global, multi-concept restaurant group
operating over 800 Bennigan's, Steak and Ale, Ponderosa Steakhouse and Bonanza Steakhouse establishments.
Attracting more than 160 million guests annually, MRG needed CRM functionality to effectively
support its four restaurant brands. The group wanted to replace its dated systems with a single solution to improve
agent efficiency and to manage multiple consumer feedback channels (e-mail, phone and fax) for each of its brands. An
in-depth evaluation of the industry's top solutions led MRG to Astute's ePowerCenter. Delivering CRM capabilities without
the traditional costs and complexities, ePowerCenter will optimize operations while capturing, reporting and disseminating
actionable data. The solution will also provide MRG with the flexibility needed to easily adapt to changes. This could
include modifications to its business model or store location data. Furthermore, it can be easily configured to
accommodate brand extensions.
"Astute's understanding of our industry was second to none, and that knowledge was backed by its
exceptional customer referrals," said Tony Darden, vice president of operations, Bennigan's. "Innovation is a key
component of our business—both in and out of the kitchen. Fundamental to this is having a comprehensive view of our
patrons. Astute's ePowerCenter will enable us to better understand what our guests value in their dining experiences."
"Managing numerous consumer interactions across multiple feedback channels is a challenge for
many businesses," said Astute Solutions President and CEO, Joe Sanda. "At Astute Solutions, we are focused on
addressing that challenge and on leveraging consumer interactions to improve operations and create business advantages.
We look forward to playing a key role in helping MRG extend its exceptional service."
Astute's ePowerCenter is behind high-impact technical and business results at Global 1000
companies across numerous vertical markets. Among its many capabilities, the solution is used to:
- Manage phone, email, white mail, and Web-based service interactions
- Improve agent efficiency and thus the speed of consumer response and issue resolution
- Detect problems, issue early warnings, and identify trends
- Automate compensation and follow-up processes
- Improve the quality, visibility and accessibility of consumer interaction data to build loyalty
- Facilitate rapid crisis resolution
- Increase agent satisfaction while minimizing the negative impact of agent turnover
Astute's experience implementing high-value consumer interaction solutions for the restaurant
industry has helped other global concepts such as the Olive Garden, Red Lobster, McDonald's, Dunkin' Brands,
The Cheesecake Factory, T.G.I. Fridays® and many more of the world's leading restaurant brands.
About Astute Solutions
Through its consumer interaction and case management solutions, Astute enables consumer-focused
companies to differentiate through service excellence. Its award-winning PowerCenter™ product
family is the number one user-endorsed solution for optimizing operations through immediate,
actionable feedback to better address the consumer need for more personalized experiences.
Engineered to solve day-to-day consumer interaction challenges, while meeting the complex technical
requirements of the enterprise, PowerCenter™ integrates best-of-breed consumer contact center
software with advanced telephony offerings. The choice of leading Global 1000 companies, Astute's
customers include McDonald's, British Airways, Levi Strauss & Co., L'Oreal USA, Scott's,
GlaxoSmithKline, Neutrogena, Abbott Labs, Dunkin' Brands, and Sara Lee Branded Apparel. For further details, visit
www.astutesolutions.com
or call (877) 769-3750.
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