Astute Solutions Receives Customer Interaction Solutions® Magazine’s "CRM Excellence" Award for 2006
ePowerCenter™ Singled Out For Helping Clients Improve CRM
COLUMBUS, Ohio, May 1, 2006 - Leading the charge to help consumer-focused companies differentiate
through service excellence, Astute Solutions announced today that Technology Marketing Corporation (TMC®)'s Customer
Interaction Solutions® magazine (www.cismag.com) has named its ePowerCenter™ as a recipient of a CRM Excellence Award
for 2006. This is Astute's second honor from the publication this year. Customer Interaction Solutions® has been the
premier publication in the CRM, call center and teleservices industries since 1982.
Astute's ePowerCenter delivers CRM functionality to consumer focused businesses within a broad
range of vertical markets. Distinguished by its configurable design and inherent flexibility, ePowerCenter gives
high volume contact centers advanced capabilities to optimize operations. Astute's focus on engineering
implementation-ready solutions with extensive, multi-channel capabilities (phone, e-mail, white mail and
Web-based service interactions) is lauded by end-users around the world. By providing Global 1000 companies with
an easy and economical means to capture, report and disseminate actionable data across the organization, ePowerCenter
fuels product and service innovations while building consumer loyalty.
"The vast majority of today's consumer-focused businesses recognize the correlation between improving
and leveraging consumer interactions, and creating business efficiencies and opportunities. At Astute Solutions,
we strive to enable high value consumer interactions without the traditional complexities," said Astute Solutions'
President and CEO, Joseph Sanda. "Customer Interaction Solutions® Magazine reflects the opinion of the marketplace.
We are very pleased they have honored our commitment to quality and innovation."
"Customer Interaction Solutions magazine implemented the CRM Excellence Awards seven years ago as
a way of commending the companies that have proven to be true CRM partners to their customers and clients. Astute
Solutions has demonstrated to the editors of Customer Interaction Solutions® that its ePowerCenter solution has
substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of
information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder
and chairman of TMC, publishers of Customer Interaction Solutions®.
The CRM Excellence Award winners for 2006 will be published in the May and June issues
of Customer Interaction Solutions® magazine.
About Astute Solutions
Through its consumer interaction and case management solutions, Astute enables consumer-focused
companies to differentiate through service excellence. Its award-winning PowerCenter™ product
family is the number one user-endorsed solution for optimizing operations through immediate,
actionable feedback to better address the consumer need for more personalized experiences.
Engineered to solve day-to-day consumer interaction challenges, while meeting the complex technical
requirements of the enterprise, PowerCenter™ integrates best-of-breed consumer contact center
software with advanced telephony offerings. The choice of leading Global 1000 companies, Astute's
customers include McDonald's, British Airways, Levi Strauss & Co., L'Oreal USA, Scott's,
GlaxoSmithKline, Neutrogena, Abbott Labs, Dunkin' Brands, and Sara Lee Branded Apparel. For further details, visit
www.astutesolutions.com
or call (877) 769-3750.
About TMC™
Technology Marketing Corporation (TMC) publishes four print magazines: Customer Interactive Solutions, Internet
Telephony, SIP Magazine and IMS Magazine; as well as the digital publications, Speech-World, WiFi Telephony Magazine,
VoIP Developer, IPTV Magazine and WiMAX Magazine. TMC also produces TMCnet, the world's leading communications and
technology Web site. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs.
TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact
Center Summit and The Global Call Center Outsourcing Summit. TMCnet, ranked among the top 2,500 Web sites in the World
by Alexa.com, publishes more than 20 topical online newsletters. For more information about TMC, visit
http://www.tmcnet.com.
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