Astute Solutions and Maple Leaf Foods to Share Success Story
at 2006 SOCAP International Symposium
COLUMBUS, Ohio, May 1, 2006 - Leading the charge to help consumer-focused companies differentiate
through service excellence, Astute Solutions announced today that Account Executive Jim Randall will present with
Maple Leaf Foods' National Consumer Affairs Manager, and President of SOCAP Canada, Heather Forbes, at the 2006 SOCAP
International Symposium. The event is scheduled for May 7–10 in Washington, D.C.
During a workshop entitled "Serving Up Satisfying Interactions," Randall and Forbes will share
the Astute Solutions/Maple Leaf success story in a case-study presentation designed to provide insight on consumer-focused
business challenges. The session will also outline how Maple Leaf enhanced its consumer experiences while optimizing
operations and quality assurance. It is scheduled for Tuesday, May 9th, from 1:45 to 2:45 p.m. EDT.
SOCAP strives to advance customer care through education and networking. More information
can be found about its 2006 symposium at
http://www.socap.org/Events/symp06.
About Astute Solutions
Through its consumer interaction and case management solutions, Astute enables consumer-focused
companies to differentiate through service excellence. Its award-winning PowerCenter™ product
family is the number one user-endorsed solution for optimizing operations through immediate,
actionable feedback to better address the consumer need for more personalized experiences.
Engineered to solve day-to-day consumer interaction challenges, while meeting the complex technical
requirements of the enterprise, PowerCenter™ integrates best-of-breed consumer contact center
software with advanced telephony offerings. The choice of leading Global 1000 companies, Astute's
customers include McDonald's, British Airways, Levi Strauss & Co., L'Oreal USA, Scott's,
GlaxoSmithKline, Neutrogena, Abbott Labs, Dunkin' Brands, and Sara Lee Branded Apparel. For further details, visit
www.astutesolutions.com
or call (877) 769-3750.
About Maple Leaf Foods
Maple Leaf Foods Inc. (TSX: MFI) is a leading Canadian food processing company committed to delivering quality
food products to consumers around the world. Headquartered in Toronto, Canada, the company employs approximately
23,000 people at its operations across Canada and in the United States, Europe and Asia. The company had sales of
$6.4 billion in 2004. More information on Maple Leaf Foods can be found at www.mapleleaf.ca.
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