FOR IMMEDIATE RELEASE

Astute Solutions Receives Customer Inter@ction Solutions®
Magazine's 2006 Product of the Year Award

ePowerCenter™ Direct Honored for Outstanding Innovation

COLUMBUS, Ohio, January 8, 2007 - Leading the charge to help consumer-focused businesses differentiate through service excellence, Astute Solutions announced today that ePowerCenter™ Direct received a 2006 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Inter@ction Solutions® magazine (www.cismag.com).

The selection of ePowerCenter Direct marks a consecutive win for Astute Solutions. Its ePowerCenter consumer interaction and relationship management solution was selected for 2005.

Astute Solutions' ePowerCenter Direct extends the company's state-of-the-art consumer interaction and relationship management solution onto a hosted and/or subscription-based option. It offers the depth of functionality required for managing high volume, multi-channel consumer interactions, while minimizing upfront costs, complexities and IT resource requirements. Its user interface, reason and product hierarchies, knowledge base and reports are easily tailored to a company's specific needs, regardless of the vertical market or industry.

"Customer Inter@ction Solutions is proud to bestow Astute Solutions with a 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Inter@ction Solutions. "Astute Solutions has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future."

"Receiving successive awards from a leading industry voice reflects the demands of today's consumer-focused businesses. They need highly flexible, functional and configurable solutions. With ePowerCenter Direct, this is now possible on-demand," said Astute Solutions President and CEO, Joseph Sanda.

With Astute Solutions' ePowerCenter Direct, B2C companies can:

  • Deliver highly personalized interactions with automatic phone number, email, name and address information lookup, and access to a customer's complete interaction history.
  • Improve the quality, visibility and accessibility of consumer interaction data. ePowerCenter Direct provides more accurate and complete customer and household information while automatically eliminating redundancies and inaccuracies in customer data.
  • Ensure a consistent consumer experience across all agents, contact centers, and channels of communication (phone, email, chat, fax, letter, or self service) through a unified system and knowledge base.
  • Generate, track and manage goodwill and compensation such as non-cash compensation, discounts and coupons.
  • Scale to address peaks and valleys in their interaction volumes through high bandwidth availability.
  • Easily make changes to the application without enlisting IT personnel.

The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

For more information about the 2006 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Astute Solutions
Through its award-winning contact center automation, customer relationship management and knowledge management solutions, Astute Solutions enables consumer-focused companies to differentiate through service excellence. Its ePowerCenter™ and RealDialog™ solutions solve day-to-day interaction challenges and enable high quality customer experiences across all touch points. These solutions optimize operations through immediate, actionable feedback, while meeting the complex technical requirements of the enterprise. Astute Solutions’ Global 1000 customers include: McDonald’s, British Airways, Levi Strauss & Co., L’Oreal USA, Scott’s, GlaxoSmithKline, Abbott Labs, and Dunkin’ Brands. For further details, visit www.astutesolutions.com or call (877) 769-3750.

About TMC
Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,600 sites in the world by alexa.com*, TMCnet serves more than one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO , The VoIP Developer Conference, VoIP Demo, IMS Expo and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. For more information about TMC, visit www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)

Astute Solutions Contact:
 Linda Pitt
 GAJ Services Inc.
 TEL: 859.291.1005
 lpitt@gajservices.com

TMC Contact:
 Jan Pierret
 203-852-6800, ext. 228
 jpierret@tmcnet.com

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Columbus OH 43231-7606
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