AFFINA and Astute Solutions Partner to Deliver
End-To-End Customer Service and Consumer Affairs Management
PEORIA, Ill., and COLUMBUS, Ohio, February 27, 2007 - AFFINA - The Customer Relationship
Company, and Astute Solutions have entered into a strategic partnership to deliver turnkey consumer affairs management
and case management.
AFFINA is using Astute Solutions' ePowerCenter™ customer interaction and relationship
management solution to handle multi-channel case management and deliver turnkey services such as product
support and troubleshooting. ePowerCenter enables the level of high touch, high quality service interactions
companies demand from an outsourced service provider.
"The AFFINA and Astute Solutions partnership is one that has true value," said Mark Attinger,
AFFINA CEO. "Astute's ePowerCenter is easily configurable, yet also customizable, thereby strengthening our
consumer affairs offerings. This synergy, combined with our turnkey approach to end-to-end consumer affairs
and case management delivery makes outsourcing seamless for our clients."
The AFFINA and Astute Solutions partnership is in response to industry changes that demand cost
effective, high-touch service delivery with multi-channel case management and drill-down analytics on consumer data.
The partnership has already resulted in a number of successful client implementations.
"We've already successfully installed the solution for a number of our customer service and
consumer affairs programs," Attinger said. "The initial response is a very favorable reflection on our decision
to partner with Astute Solutions."
"At Astute Solutions, we believe partnering with AFFINA demonstrates the reach of our ePowerCenter
solution," said Astute Solutions President, Joseph Sanda. "Together, we're offering end-to-end customer care operations
across all channels of communication. This helps companies in an array of industries increase revenues, reduce risk and
enhance ROI through high quality consumer interactions."
About AFFINA
AFFINA – The Customer Relationship Company is a wholly-owned subsidiary of Hinduja TMT Ltd. (HTMT). AFFINA
and HTMT partner with Fortune 1000 and Fortune 500 companies to provide comprehensive contact center, business process
outsourcing, and fulfillment services from a global network of operations centers, including locations in the United
States, Canada, India, Philippines, and Mauritius. Our integrated, end-to-end solutions set includes customer service,
inbound sales support, fulfillment, market research and analysis, claims processing, data capture, order administration,
and service provisioning. The 34-year-old company, combined with HTMT, now employs approximately 9,500 people globally,
and serves clients in a wide variety of industries, including consumer electronics and products, packaged goods,
publishing, automotive, technology, banking and financial services, media and entertainment, logistics and transportation,
utilities, healthcare, insurance, and telecommunications. For more information about AFFINA and HTMT,
visit www.affina.com or www.hindujatmt.com, or call 1-877-4AFFINA.
About Astute Solutions
Through its award-winning contact center automation, customer relationship management and knowledge management solutions, Astute Solutions enables consumer-focused companies to differentiate through service excellence. Its ePowerCenter™ and RealDialog™ solutions solve day-to-day interaction challenges and enable high quality customer experiences across all touch points. These solutions optimize operations through immediate, actionable feedback, while meeting the complex technical requirements of the enterprise. Astute Solutions’ Global 1000 customers include: McDonald’s, British Airways, Levi Strauss & Co., L’Oreal USA, Scott’s, GlaxoSmithKline, Abbott Labs, and Dunkin’ Brands. For further details, visit
www.astutesolutions.com or call (877) 769-3750.
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