Astute Solutions Receives 2007 CRM Excellence Award from
Customer Interaction Solutions magazine
Company's ePowerCenter™ Singled-Out for Helping Clients Improve CRM
COLUMBUS, Ohio, May 16, 2007 - Leading the charge to help consumer-focused businesses
differentiate through service excellence, Astute Solutions announced today that Technology
Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine
(www.cismag.com) named its ePowerCenter™
consumer interaction and case management solution a recipient of its 2007 CRM Excellence Award. This is the second
consecutive year the company has earned this honor.
The CRM Excellence Award is based on hard data, facts and numbers demonstrating the
improvements that the winner's product has made in a client's business. Astute Solutions' ePowerCenter was
chosen for its capabilities that extend and expand the customer relationship to become all encompassing, covering
both the enterprise and lifetime of the customer.
"At Astute Solutions, we've always taken the voice of the market to heart, which is reflected
in ePowerCenter. We designed a completely integrated customer relationship and information management solution that
enables high value consumer interactions without traditional complexities," said Astute Solutions' President and CEO,
Joseph Sanda. "Customer Interaction Solutions® Magazine is a key industry publication, so receiving its CRM Excellence
Award for two years running affirms our commitment to helping companies continually improve and leverage customer
interactions through innovation."
Astute Solutions' ePowerCenter delivers CRM functionality to consumer-focused businesses
within a broad range of vertical markets. Distinguished by its configurable design and inherent flexibility,
ePowerCenter enables superior quality, personalized interactions in a high-volume, multi-channel consumer contact
center environment. ePowerCenter also helps to fuel product and service innovations, optimize operations and build
consumer loyalty by providing companies with a comprehensive and economical means to capture, report and disseminate
actionable data across the organization.
"The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM
partners to their customers and clients. Astute Solutions has demonstrated to the editors of Customer Interaction
Solutions that their products and services have substantially improved the processes of their clients' businesses
by streamlining and facilitating the flow of information needed for companies to retain their most precious
asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction
Solutions.
About Astute Solutions
Through its award-winning contact center automation, customer relationship management and knowledge management solutions, Astute Solutions enables consumer-focused companies to differentiate through service excellence. Its ePowerCenter™ and RealDialog™ solutions solve day-to-day interaction challenges and enable high quality customer experiences across all touch points. These solutions optimize operations through immediate, actionable feedback, while meeting the complex technical requirements of the enterprise. Astute Solutions’ Global 1000 customers include: McDonald’s, British Airways, Levi Strauss & Co., L’Oreal USA, Scott’s, GlaxoSmithKline, Abbott Labs, and Dunkin’ Brands. For further details, visit
www.astutesolutions.com or call (877) 769-3750.
About Customer Interaction Solutions
Celebrating 25 years as the voice of the contact center, CRM and teleservices industries,
Customer Interaction Solutions magazine continues leading the way with the most comprehensive editorial.
Senior management decision makers, as well as customer interaction professionals rely upon Customer Interaction
Solutions to keep them current in the most critical technologies and services for the contact center. In fact,
65,000 subscribers turn to Customer Interaction Solutions magazine with an additional 165,000 pass-along readers.
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