Customer Interaction Solutions for Financial Institutions
Financial institutions face several challenges and opportunities in
the area of customer interaction: using self-service effectively;
providing a complete picture of their clients; and quickly identifying the
best ones.
Additional challenges that financial institutions face are:
- Outdated
processes that are reducing efficiency of agents and impeding the
ability to serve customers
- The lack
of integration among various systems creates inefficiencies and customer
dissatisfaction
- The need
to know what customers should be extended special offers or rates
Astute can provide solutions that help financial
institutions meet these challenges.
Self-Service
Good self-service is key to contact center efficiency because so
many contacts involve routine balance inquiries or transfers. Empowering
customers to accomplish these tasks without agent interaction can drive
down contact center costs without impacting customer satisfaction – if
self-service is properly executed. This requires integration with the
contact management system.
Advantages of self-service include:
- A bank-by-phone
IVR system provides a self-service option that can be easily escalated
to connect the member with a service representative without the member
having to repeat their account number or other information
- Because of the
new, automated capabilities, call center hours can be extended without
increasing staff
- Linking the call
center to financial applications means that fund transfers can occur
at the time of request, rather than two hours later, and do not
require any manual processes.
A Unified View of the Client
PowerCenter™
integrates with telephony systems to enable fast customer
identification and easy escalation from self-service applications.
Because of the ability to integrate with financial systems, it provides
a unified view of the client, allowing individuals in multiple
departments across the enterprise to understand the entire scope of the
customer relationship with the firm. Understanding this relationship
can lead to increased revenues, cross-selling, and client satisfaction. Furthermore, freeing up advisor time allows for the advisors to focus on
winning new clients while retaining existing ones.
If the client
requires human assistance,
PowerCenter provides service reps a complete
history of the member at the beginning of each call. Status of loans
and accounts can be accessed and reported by any member service
representative, eliminating call bouncing.
Increased Efficiency
With Astute’s
solutions, banking and credit union service representatives spend less
time on clerical tasks and more time helping valuable clients.
PowerCenter provides a system that can
house product descriptions, rate
sheets and other information for fast access by representatives and the
ability to easily forward that information to members through automated
letter and email writing capabilities.
Furthermore,
Astute’s solutions allow finance and banking firms to distinguish
themselves among the competition. Astute’s solutions can help
financial services:
- Improve agent/advisor productivity
- Improve the efficiency of service representatives
- Improve client
satisfaction by providing rapid access to client information
- Increase client wallet share
- Understand customers financial goals
- Deliver world-class customer service
- Automate fulfillment process
- Improve tracking and analysis of call center activity
- Improve marketing effectiveness
Learn how Northwest Federal
Credit Union benefited from PowerCenter! |