Social media monitoring and response is one of the key services provided by public relations, marketing and digital agencies. The explosive growth in social media usage continues to drive the need for new capabilities and offerings for clients.
What might have once been a simple decision is now much more complex. If you're not careful, costs can run out of control and you may still not deliver the capabilities you need.
In this guide, we'll lay out what we believe is the most meaningful way to compare and help support your buying decision as you bring in new social media tools or replace the limited point service options that you currently have.
This guide is designed to assist you in reviewing your requirements,, the available functionality, and the benefits of social media listening software and services.