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Blog

May 21, 2017

How Developed is Your Digital Command Center?

By establishing a digital command center, organizations can collect, store, and analyze customer behavior to generate new business, drive awareness, and focus on their brand experience.
May 20, 2017

4 Contact Center Models That Will Make Your Life Easier

Over time, experts have developed models that you can use as a framework for setting up and operating your contact center. Which one you select depends on your company’s goals, the needs of your customers, your budget, and many other factors. This is definitely not a “one size fits all” endeavor! To help you get started, we put together this guide to the four most common contact center models.
May 19, 2017

What Are the Stages of the Customer Lifecycle?

The six stages of the customer lifecycle—awareness, engagement, evaluation, purchase, product and support experience, and bonding—represent the journey a customer takes to move from first learning about a brand to being the one telling others about it. Read on for a deeper look at each of the stages.
May 17, 2017

Taking Customer Self-Service to the Next Level

When it comes to CX, organizations vary in their level of maturity. In this blog series, we're diving into Astute's Customer Experience Maturity Framework and exploring how brands can develop their CX capabilities. In this installment, we turn our attention to customer self-service.
May 16, 2017

Fanimation Ceiling Fans Goes Live with Astute Solutions to Streamline Customer Communication

This month, Fanimation's Customer Care Center went live with Astute Solutions' customer engagement CRM, ePowerCenter. Included in the solution is the ability to capture and respond to customer requests, features designed to make case management easier for contact center agents, and robust voice of the customer (VOC) analytics.
May 09, 2017

Introducing Astute's Customer Experience Maturity Framework

The customer experience has never been more important. That's why we created a framework to help organizations determine their level of maturity when it comes to five core CX competencies.
May 08, 2017

7 Ways to Build a Healthy Influencer Marketing Relationship

The odds are good that you’re planning to launch an influencer marketing campaign within the next year, but do you know what it will take to make it successful? Just like any lasting relationship, the one you build with a social influencer takes thought, dedication, shared goals, and hard work. Follow these seven tips to set yourself up for a win.
May 02, 2017

Astute Solutions Honored as Gold Stevie® Award Winner in 2017 American Business Awards

Astute Solutions was named the winner of a Gold Stevie® Award in the New Software category in the 15th Annual American Business Awards today. The consumer engagement software firm's chatbot product, Astute Bot, won the top honor in its category.
Apr 26, 2017

What You Can Learn from These 9 Amazing Instagram Ads

As brands continue to see organic social media engagement rates plummet, more marketers are turning to social media advertising to gain traction. In this three-part blog series, we've already covered the basics of advertising on Facebook and Twitter. Now it's time to turn our attention to the popular photo-sharing platform, Instagram.
Apr 21, 2017

Product Updates: April 2017

From adding multiple sources of information in Astute Knowledge to multiple trigger lists in Astute Social, learn about all the latest features and updates to Astute products.