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How can Facebook Messenger bots enhance your customer journey? Join the Coffee Break Webinar Thursday, December 14 at 11:00 AM ET to find out.

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Blog

Dec 08, 2017

Is Real-Time Analytics Right for Your Organization?

Because of the sheer amount of uncaptured data that currently exists, and the value that data holds, technological innovation – including automation technologies – has made real time analytics a reality. Is now the time to take the plunge?
Nov 29, 2017

Engaging Millennials, Part 4: Preparing to Takeoff with Loyalty

Millennials' habits have caused them to be labeled as "experience-driven," which has shifted the way brands market their offerings to them. In part four of this series, we look at how airlines are re-targeting their efforts to capture the loyalty of this generation.
Nov 07, 2017

5 Ways for Airlines to Create First-Class Customer Relationships

Between everyday air travel frustrations and high-profile outages and PR crises, it’s not surprising that airlines rank in the bottom third of all industries for customer satisfaction. They have a lot of work to do to rebuild their relationships with customers.
Nov 04, 2017

The Evolution of Relationship Marketing

Relationship marketing now means that businesses must engage with customers and offer meaningful, useful (not to mention authentic!) information or be left behind - customers no longer want to be talked at or marketed to. Instead, savvy marketers must understand that businesses no longer control the conversation surrounding their brand.
Nov 03, 2017

Is There a Place for Chatbots in Your Organization?

With increasing attention being given to artificial intelligence, AI bots or chatbots are becoming a more viable option within enterprise support settings and for retailers and brands who offer digital customer care.
Oct 27, 2017

Big Data on Display: 3 Tips for Retail Brands

We combed through articles, studies, whitepapers, infographics, and more to identify the retail industry trends and best practices you need to be aware of, and we discovered that it all comes down to data. Every leading company is collecting as much information as they can get their hands on to meet customer demand for connected, personalized, omni-channel experiences.
Oct 25, 2017

Engaging Millennials, Part 3: Restaurants, Is Brand Engagement On The Menu?

It's no secret that as Millennials grew up with new technology, the way brands market products to them has changed. In part three of our "Engaging Millennials" blog series, we look at the shift in the restaurant industry, and how brands can create new opportunities to engage this generation.
Oct 23, 2017

Kick Your Auto CX Into High Gear With These 10 Questions

Auto OEMs and dealers have historically put most of their focus on the sale of the car, leaving the customer experience during the rest of the consumer lifecycle somewhat neglected. In an industry where the average purchase stage lasts at most a month or two while the ownership stage can go on for a decade, that strategy often results in some huge missed opportunities.
Oct 18, 2017

Engaging Millennials, Part 2: What Retailers Must Do To Win Loyalty

In part two of this series, we take a look at what retailers must do to capture the loyalty of the digital-native generation.
Oct 11, 2017

Engaging Millennials, Part 1: 4 Ways Auto Brands Can Drive Engagement

In this new series, we take a look at how Millennials are shaping different industries, and what brands must be doing to engage this generation.