Mar 30, 2017
Land O’Lakes Dairy Foods Consumer Affairs Team hosted its first-ever Facebook Live event in February, featuring their Test Kitchen experts demonstrating party-ready recipes and answering questions from viewers in real time using Astute Social.
Mar 29, 2017
Ah, social media. No longer brand-spanking new, yet ever-evolving! As social media matures, brands are embracing social advertising to engage with consumers and drive marketing goals. Read on for insights into executing successful Twitter ads -- including seven examples of brands that did Twitter advertising right.
Mar 24, 2017
Corporate executives attribute about 25% of their total market value just to their brand reputations. Wisely, 88% of them are focusing specifically on risks to that reputation as a key business challenge. Warren Buffett famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Act now to protect your brand reputation by following these five rules.
Mar 22, 2017
Contact centers are the face of your brand, a direct line to your consumers, and your best tool for increasing customer satisfaction and loyalty. And that’s just on a regular day! With so much riding on the shoulders of contact center directors, they need to understand how to take advantage of current customer service trends, and be prepared for what’s coming next.
Mar 15, 2017
Astute Solutions today announced the addition of Abey Joseph to their executive team. He will serve as Vice President of Development reporting to Chief Technical Officer Alex George.
Mar 14, 2017
Here a bot, there a bot, everywhere a chatbot—there's no denying that chatbots are drawing a great deal of attention lately! You may be asking yourself, "Is now the right time for our business to hop on the chatbot bandwagon?" Here are the five key questions you should answer before launching a chatbot.
Mar 10, 2017
It's no secret that Facebook represents huge opportunities for advertisers. In fact, 70% of U.S. Facebook users log into Facebook daily. For half of users aged 18-24, it is literally the first thing they do when they wake up in the morning. But is Facebook advertising right for your brand? What components will make it successful?
Mar 06, 2017
In 1950, computer scientist and mathematician Alan Turing developed his Turing test, and the race to build a machine that can flawlessly mimic a human conversation began. But when it comes to customer service chatbots, the real test isn’t whether they can pretend to be humans—it’s whether they should. That might sound like a complicated question, but it’s actually surprisingly simple.
Mar 03, 2017
When Facebook first opened up Messenger to brands, it was seen as just another way to address customer complaints. But with the introduction of chatbots last year, and regular new features since then, the company is clearly positioning the app as a tool to enhance engagement throughout the customer journey, from brand awareness, to conversational commerce, to tech support—and every step in between.
Mar 01, 2017
The experts have been predicting for years that disruptors like car sharing and Millennials would knock the auto industry off its feet, yet sales increased again in 2016. Maybe it’s not that consumers don’t want cars anymore—maybe they just view them differently.