Jul 03, 2014

What is Customer Service in a Social World?

Consumers are increasingly turning to social media for customer service as they witness more and more brands respond to consumer comments, complaints, praise and questions on the social channels they frequent.
Jul 30, 2014

6 Things to Consider When Your Brand Goes Global

When you expand overseas and leverage the global economy, your brand needs to be as carefully managed as anything else in your business...
Jul 23, 2014

Why E Should Stand for Engagement in eCommerce

With research showing worrying statistics for Aussie retailers, customer engagement has never been more important.
Jul 04, 2014

7 Lessons in Customer Engagement from Australasia's Most Profitable Airline

From a government bail out to the region's top performing airline within a decade - we take an informal look at the role customer engagement played in the rise of Air New Zealand.