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Blog

May 27, 2015

Is Your CRM Getting in the Way of Great Customer Service?

In the age of the consumer, the pursuit of CRM technology that “does it all” can result in implementing a system that is overly cumbersome for agents.
May 05, 2015

Do Your Social Media Listening Tools Have Selective Hearing?

Brands can fail to have effective social engagement when their social media management tools are unable to hear and interpret structured and unstructured data from the web. True social listening is the sum of hearing and interpretation. Astute Social has a custom-built web crawler not found in any other tool that thoroughly examines the web. The web crawler has a unique natural language processor that is able to understand unstructured data on blogs, forums, or message boards like the structured data available on social media sites.