Sep 06, 2015

Social and CRM: Build a Two-Way Street

Ever had to turn around on a one-way street? You can’t just pull in and turn the other way. Ever had to make three rights, just to turn left? Although seemingly great for traffic flow, one-way streets can, at times, be very inefficient, cause confusion, and quite honestly make you get lost. Much in the same way, a one-way integration for Social and the CRM can lead to inefficiency, frustration and data loss.