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Blog

Jun 03, 2016

How to Map the Customer Journey in 7 Steps [Video]

Executive teams everywhere are recognizing the importance of becoming a market leader in customer experience, and are turning to CX professionals to make it happen. Many CX pros use customer journey maps to deepen their understanding of customer needs, identify and break down obstacles to CX success, and infuse product design and employee behaviors with a customer focus. Watch this 3-minute video to learn how to create useful and effective customer journey maps in seven steps.
Jun 06, 2016

The Changing Customer Experience, Part 1: New Trends in Travel

With today’s widespread use of social media and online review sites, it only takes travelers a minute to tell hundreds of people exactly how their trip was. And those opinions carry a lot of weight with consumers booking a flight or hotel. Affordable, on-time, and satisfactory is no longer enough to set you apart. You need to find ways to create delightful and memorable customer experiences.
Jun 04, 2016

Show Me the Money! The Financial Impact of the Customer Experience

Company leaders often fall victim to the misconception that maintaining their current customer experience is less expensive than providing a great customer experience. Learn why they are wrong -- and what it could be costing them.
Jun 12, 2016

Product Updates: June 2016

From new image drag and drop capabilities in Astute Knowledge to an affinities screen for listening in Astute Social, find all the latest features and updates to Astute products in June.
Jun 22, 2016

Introducing Astute Social Command Center [Video]

Watch the video to see how Astute Social Command Center delivers real-time, comprehensive, and actionable social insights.
Jun 27, 2016

Differentiating on Service: Why It Matters and How to Master It

Did you know that 80% of consumers would pay more for a better service experience? Gone are the days when having a great product or a competitive price was enough to succeed in the marketplace.
Jun 22, 2016

The Changing Customer Experience, Part 2: New Trends in Retail

Shoppers are fickle, demanding, contradictory, and confusing, but you wouldn’t be in the retail biz if you didn’t love a challenge! There’s never a shortage of new advances and ideas for how to win the hearts and wallets of consumers, but do you know which ones are a good fit and which will leave you with buyer’s remorse? Here are five trends in the retail customer experience you can’t afford to ignore.