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Blog

Oct 11, 2017

Engaging Millennials, Part 1: 4 Ways Auto Brands Can Drive Engagement

In this new series, we take a look at how Millennials are shaping different industries, and what brands must be doing to engage this generation.
Oct 11, 2017

4 Crackerjack Ways to Get Ahead in the CPG Industry

The CPG industry has always worked with tight margins (not to mention strict regulations!), and a still-not-recovered economy isn’t helping anything. While in some regards, the future looks rosier—Millennials are more brand loyal and less price focused than previous generations, for example—in most, it looks like the landscape isn’t changing any time soon. How can CPG companies stay competitive against the odds?
Oct 18, 2017

Engaging Millennials, Part 2: What Retailers Must Do To Win Loyalty

In part two of this series, we take a look at what retailers must do to capture the loyalty of the digital-native generation.
Oct 23, 2017

Kick Your Auto CX Into High Gear With These 10 Questions

Auto OEMs and dealers have historically put most of their focus on the sale of the car, leaving the customer experience during the rest of the consumer lifecycle somewhat neglected. In an industry where the average purchase stage lasts at most a month or two while the ownership stage can go on for a decade, that strategy often results in some huge missed opportunities.
Oct 25, 2017

Engaging Millennials, Part 3: Restaurants, Is Brand Engagement On The Menu?

It's no secret that as Millennials grew up with new technology, the way brands market products to them has changed. In part three of our "Engaging Millennials" blog series, we look at the shift in the restaurant industry, and how brands can create new opportunities to engage this generation.
Oct 27, 2017

Big Data on Display: 3 Tips for Retail Brands

We combed through articles, studies, whitepapers, infographics, and more to identify the retail industry trends and best practices you need to be aware of, and we discovered that it all comes down to data. Every leading company is collecting as much information as they can get their hands on to meet customer demand for connected, personalized, omni-channel experiences.