Feb 02, 2017

Are You PCI Compliant? 12 Requirements for Customer Data Security

Keeping your customer's confidential information private and secure is a substantial part of earning your customer's loyalty and trust. In fact, all companies who accept, process, store or transmit credit card information must maintain secure environments under compliance of Payment Card Industry Data Security Standard (PCI DSS). Even if you use a service like PayPal or only accept credit cards over the phone, your organization will be held to PCI requirements.
Feb 17, 2017

7 Reasons You'll Regret Outsourcing Your Social Media Management

After about the fifth time you Google “human cloning technology,” it will probably occur to you that your job responsibilities have become too much for just one person. And you might start looking into outsourcing some or all of your social media management. Before you do that, though, we have some advice.
Feb 06, 2017

Sales Force Automation vs. CRM Software: What's the Difference?

Sales force automation (SFA) is a specific type of CRM (customer relationship management) software, used primarily by B2B companies. The most common type of CRM software for B2C companies, on the other hand, supports customer engagement in their contact centers. Which one is right for your needs?
Feb 20, 2017

Conversational Commerce: Who, What, When, Where, and Why?

Consumers want to talk to their favorite brands like they talk to their friends. And they quickly get frustrated when they’re forced to engage through strictly structured interfaces. In the past few years, this trend has expanded from communication and engagement to e-commerce. Now, consumers want to use those same casual, conversational interactions to research and purchase products, request service, and ask for help.
Feb 21, 2017

Product Updates: February 2017

From the Command Center in Astute Social to home page charts in ePowerCenter, find all the latest product features and updates here.