Mar 01, 2017

Dads Love Minivans Too: Trends Shaping the Auto Industry

The experts have been predicting for years that disruptors like car sharing and Millennials would knock the auto industry off its feet, yet sales increased again in 2016. Maybe it’s not that consumers don’t want cars anymore—maybe they just view them differently.
Mar 06, 2017

Bot, or Not: Should Chatbots Pretend to Be Humans?

In 1950, computer scientist and mathematician Alan Turing developed his Turing test, and the race to build a machine that can flawlessly mimic a human conversation began. But when it comes to customer service chatbots, the real test isn’t whether they can pretend to be humans—it’s whether they should. That might sound like a complicated question, but it’s actually surprisingly simple.
Mar 07, 2017

What Makes a Successful Facebook Ad (Plus 5 Real-World Examples!)

It's no secret that Facebook represents huge opportunities for advertisers. In fact, 70% of U.S. Facebook users log into Facebook daily. For half of users aged 18-24, it is literally the first thing they do when they wake up in the morning. But is Facebook advertising right for your brand? What components will make it successful?
Mar 12, 2017

Answer These 5 Basic Questions Before You Build a Chatbot

Here a bot, there a bot, everywhere a chatbot—there's no denying that chatbots are drawing a great deal of attention lately! You may be asking yourself, "Is now the right time for our business to hop on the chatbot bandwagon?" Here are the five key questions you should answer before launching a chatbot.
Mar 21, 2017

Trust Us, You Need to Know These 5 Contact Center Trends

Contact centers are the face of your brand, a direct line to your consumers, and your best tool for increasing customer satisfaction and loyalty. And that’s just on a regular day! With so much riding on the shoulders of contact center directors, they need to understand how to take advantage of current customer service trends, and be prepared for what’s coming next.
Mar 27, 2017

Get Inspired! 7 Twitter Advertising Examples to Emulate

Ah, social media. No longer brand-spanking new, yet ever-evolving! As social media matures, brands are embracing social advertising to engage with consumers and drive marketing goals. Read on for insights into executing successful Twitter ads -- including seven examples of brands that did Twitter advertising right.
Mar 23, 2017

5 Unbreakable Rules of Brand Reputation Management

Corporate executives attribute about 25% of their total market value just to their brand reputations. Wisely, 88% of them are focusing specifically on risks to that reputation as a key business challenge. Warren Buffett famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Act now to protect your brand reputation by following these five rules.