Apr 02, 2017

3 Emerging Customer Journeys Automakers Need to Support

We've said it before, and we're saying it again: Consumer behavior is changing. Every industry is dealing with the ramifications of these behavioral shifts, and the auto industry is no exception. Trends such as ride-sharing and new developments in autonomous vehicle technology are challenging automakers to stay relevant.
Apr 07, 2017

Every CRM Analytics Expert Should Track These 6 Metrics

A robust contact center CRM records terabytes of customer data, tracks countless metrics, and provides advanced analytics. If you know how to make use of it all, you’ll have a powerful tool at your disposal. But gathering that information is pointless if you don’t know what’s important…and why.
Apr 12, 2017

A Brief Look at the Basics of Omni-Channel

Omni-channel is not an easy concept to grasp. Everyone seems to have their own definition, and it doesn't come with any black-and-white metrics to tell you whether you're getting it right. But it's is a critical piece of the service experience that today's customers expect, and you need to understand the basics of what it is and how it works.
Apr 17, 2017

Round-Up: 6 Hot Topics from Astute Connect 2017

Earlier this month, Astute Solutions hosted customers from all across the nation at our annual customer conference, Astute Connect, in San Antonio, Texas. Attendees enjoyed three days of informative presentations, hands-on product training, and of course, a little sight-seeing! Conference attendees included leaders from major consumer brands and Fortune 500 firms. Here’s a round-up of the six topics they couldn’t stop talking about.
Apr 21, 2017

Product Updates: April 2017

From adding multiple sources of information in Astute Knowledge to multiple trigger lists in Astute Social, learn about all the latest features and updates to Astute products.
Apr 04, 2017

Feature Update: Astute Social Ad Management

Astute Social's Ad Management functionality allows brands to coordinate social campaigns and creative across platforms for easier management and better ROI.
Apr 24, 2017

What You Can Learn from These 9 Amazing Instagram Ads

As brands continue to see organic social media engagement rates plummet, more marketers are turning to social media advertising to gain traction. In this three-part blog series, we've already covered the basics of advertising on Facebook and Twitter. Now it's time to turn our attention to the popular photo-sharing platform, Instagram.