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consumer interacting with mobile and web channels for service
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Mar 12, 2018

Channel Choice Fundamentals: How to Improve Customer Experience

No matter where they are and what they're doing, consumers want to be able to quickly and effortlessly resolve issues and find answers. Firms that lead the pack when it comes to channel choice have a solid understanding of the customer journey, and apply it to their communication strategies. Learn what factors play into channel choice maturity, and how to advance your organization's channel choice capability.
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customers using messaging apps
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Nov 5, 2017

The 8 Messaging Apps Marketers Need to Know

Messaging apps can be a marketer’s dream. They make up 6 of the 10 top smartphone apps globally, and their popularity keeps growing, especially among Millennials and Generation Z teens. As the space expands, existing platforms continue to evolve while new ones keep popping up. And each one has different implications for brands. Here are the important chat apps—both established and up-and-coming—to have on your radar.
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the alamo in san antonio texas
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Jun 23, 2017

Round-Up: 6 Hot Topics from Astute Connect 2017

Earlier this month, Astute Solutions hosted customers from all across the nation at our annual customer conference, Astute Connect, in San Antonio, Texas. Attendees enjoyed three days of informative presentations, hands-on product training, and of course, a little sight-seeing! Conference attendees included leaders from major consumer brands and Fortune 500 firms. Here’s a round-up of the six topics they couldn’t stop talking about.
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