Featured
Brands can fail to have effective social engagement when their social media management tools are unable to hear and interpret structured and unstructured data from the web.  True social listening is the sum of hearing and interpretation. Astute Social has a custom-built web crawler not found in any other tool that thoroughly examines the web. The web crawler has a unique natural language processor that is able to understand unstructured data on blogs, forums, or message boards like the structured data available on social media sites.
Featured
Jul 5, 2019

Do Your Social Media Listening Tools Have Selective Hearing?

Brands can fail to have effective social engagement when their social media management tools are unable to hear and interpret structured and unstructured data from the web. True social listening is the sum of hearing and interpretation. Astute Social has a custom-built web crawler not found in any other tool that thoroughly examines the web. The web crawler has a unique natural language processor that is able to understand unstructured data on blogs, forums, or message boards like the structured data available on social media sites.
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Featured
Epictetus, the stoic Greek philosopher, once said, “God gave man two ears but only one mouth, that he might hear twice as much as he speaks.” One has to wonder what Epictetus would say now in the 24/7, hyper-connected flow of content via social media and seemingly unlimited entertainment streaming?!  Organizations paying close attention can strategically influence these experiences by interacting with their prospects and customers at exactly the right time.
Featured
Jul 5, 2019

Customer Engagement in the Mobile Moment

Epictetus, the stoic Greek philosopher, once said, “God gave man two ears but only one mouth, that he might hear twice as much as he speaks.” One has to wonder what Epictetus would say now in the 24/7, hyper-connected flow of content via social media and seemingly unlimited entertainment streaming?! Organizations paying close attention can strategically influence these experiences by interacting with their prospects and customers at exactly the right time.
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