Oct 26, 2017
Chat Apps for Marketers: Everything You Need to Know about Messaging
Globally, 6 of the 10 top apps are messengers. By 2018, 3.6 billion people are projected to be using messaging apps (that’s 90% of total internet users). They have a larger user base than social media, and it’s made up primarily of Millennials and Generation Z teens who are loyal and engaged. In other words, chat apps can be a marketer’s dream.
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