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customers using messaging apps
Featured
Nov 5, 2017

The 8 Messaging Apps Marketers Need to Know

Messaging apps can be a marketer’s dream. They make up 6 of the 10 top smartphone apps globally, and their popularity keeps growing, especially among Millennials and Generation Z teens. As the space expands, existing platforms continue to evolve while new ones keep popping up. And each one has different implications for brands. Here are the important chat apps—both established and up-and-coming—to have on your radar.
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managing social media logging into facebook mobile for real time engagement
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Sep 28, 2017

Top 4 Tips for Awesome Real-Time Social Media Engagement

More than any other channel, social media allows for brands to communicate directly with their customers and act on a moment's notice. To stand out in this noisy space, savvy brands capitalize on what's already happening instead of trying to generate buzz from scratch. Rewards -- and risks -- are elevated in this type of real-time social engagement. So before the next big event, set yourself up for success by creating a plan with built-in flexibility for any surprises.
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