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Oct 15, 2019

Is Your Social Media Strategy Falling Behind?

Astute SVP Shellie Vornhagen shares four indicators your social media strategy could be headed for trouble.
May 13, 2019

Too Much of a Good Thing? How to Handle Social Media Praise More Effectively

How well are you scaling to handle the increased volume of all customer input – praise included?
Apr 13, 2019

Customer Care Taking Over Social Media? 4 Things to Keep in Mind

Who's responsible for managing social at your company? For many companies, the answer is: "It's complicated."
Feb 26, 2018

Recall Management Best Practices: 4 Steps to Minimizing Damage

From identifying early warning signs to monitoring customer reactions, here are 4 best practices for managing a recall.
Dec 14, 2017

Engaging Millennials, Part 5: A Digital Concierge for the Digital Generation

In the travel and hospitality industry, what can brands do to capture the loyalty of this generation of guests?
Oct 25, 2017

Engaging Millennials, Part 3: Restaurants, Is Brand Engagement On The Menu?

How have Millennials caused shifts in the restaurant industry, and how can brands best engage this generation?
Oct 18, 2017

Engaging Millennials, Part 2: What Retailers Must Do To Win Loyalty

In part two of this series, we take a look at what retailers must do to capture the loyalty of the digital-native generation.
Aug 24, 2017

Real-Time Relevance: Keeping Up with Customers in the Digital Age

When service is the key differentiator (over price and product), no company can afford to become irrelevant.
Jul 25, 2017

7 Steps for Managing Adverse Events in Social Media

Regardless of the goals of social listening projects, all initiatives have one element in common: adverse events.
Jul 21, 2017

Building Brand Resonance: How to Win with Agile Marketing

Your marketing efforts should focus on resonating, so customers choose you at that critical moment.
Jul 12, 2017

How to Use Technology to Protect Your Brand From a Crisis

In every Consumer Relations professional’s perfect world, crises don't exist. Unfortunately, life's not perfect.
Jul 07, 2017

5 Ways to Get 5 Stars by Responding to Online Reviews

Despite the crucial role of reviews in the purchase process, many companies still dedicate little or no time to them.
Jun 23, 2017

Integrate Social Media into Your Customer Care Service Model

Gone are the days when your customers were willing to wait a day or two for a response. The immediacy of social networks is leading to new interaction norms between brands and consumers. Not only are channel preferences changing, response expectations are shifting as well.
May 30, 2017

Beware of These Common Challenges with Digital Command Centers

Digital command centers have become an important and powerful tool used by many organizations to create a more in-depth customer understanding. But digital command centers often come with barriers. A report from Skylight Intelligence notes the common challenges organizations face when collecting and analyzing customer data.
May 19, 2017

How Developed is Your Digital Command Center?

By establishing a digital command center, organizations can collect, store, and analyze customer behavior to generate new business, drive awareness, and focus on their brand experience.
May 07, 2017

7 Ways to Build a Healthy Influencer Marketing Relationship

The odds are good that you’re planning to launch an influencer marketing campaign within the next year, but do you know what it will take to make it successful? Just like any lasting relationship, the one you build with a social influencer takes thought, dedication, shared goals, and hard work. Follow these seven tips to set yourself up for a win.
Apr 24, 2017

What You Can Learn from These 9 Amazing Instagram Ads

As brands continue to see organic social media engagement rates plummet, more marketers are turning to social media advertising to gain traction. In this three-part blog series, we've already covered the basics of advertising on Facebook and Twitter. Now it's time to turn our attention to the popular photo-sharing platform, Instagram.
Apr 17, 2017

Round-Up: 6 Hot Topics from Astute Connect 2017

Earlier this month, Astute Solutions hosted customers from all across the nation at our annual customer conference, Astute Connect, in San Antonio, Texas. Attendees enjoyed three days of informative presentations, hands-on product training, and of course, a little sight-seeing! Conference attendees included leaders from major consumer brands and Fortune 500 firms. Here’s a round-up of the six topics they couldn’t stop talking about.
Apr 04, 2017

Feature Update: Astute Social Ad Management

Astute Social's Ad Management functionality allows brands to coordinate social campaigns and creative across platforms for easier management and better ROI.
Mar 27, 2017

Get Inspired! 7 Twitter Advertising Examples to Emulate

Ah, social media. No longer brand-spanking new, yet ever-evolving! As social media matures, brands are embracing social advertising to engage with consumers and drive marketing goals. Read on for insights into executing successful Twitter ads -- including seven examples of brands that did Twitter advertising right.
Mar 23, 2017

5 Unbreakable Rules of Brand Reputation Management

Corporate executives attribute about 25% of their total market value just to their brand reputations. Wisely, 88% of them are focusing specifically on risks to that reputation as a key business challenge. Warren Buffett famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Act now to protect your brand reputation by following these five rules.
Mar 07, 2017

What Makes a Successful Facebook Ad (Plus 5 Real-World Examples!)

It's no secret that Facebook represents huge opportunities for advertisers. In fact, 70% of U.S. Facebook users log into Facebook daily. For half of users aged 18-24, it is literally the first thing they do when they wake up in the morning. But is Facebook advertising right for your brand? What components will make it successful?
Feb 17, 2017

7 Reasons You'll Regret Outsourcing Your Social Media Management

After about the fifth time you Google “human cloning technology,” it will probably occur to you that your job responsibilities have become too much for just one person. And you might start looking into outsourcing some or all of your social media management. Before you do that, though, we have some advice.
Jan 10, 2017

Top 4 Tips for Awesome Real-Time Social Media Engagement

More than any other channel, social media allows for brands to communicate directly with their customers and act on a moment's notice. To stand out in this noisy space, savvy brands capitalize on what's already happening instead of trying to generate buzz from scratch. Rewards -- and risks -- are elevated in this type of real-time social engagement. So before the next big event, set yourself up for success by creating a plan with built-in flexibility for any surprises.
Jan 06, 2017

Social Media Analytics: How to Just Say No to Vanity Metrics!

It’s pointless to track a social media metric if it isn’t actionable. It might make for a pretty spreadsheet, but if it can’t help you improve some your social media strategy or tactics, it’s not worth your time. With that in mind, read on for a list of valuable metrics and advice on using them to your advantage.
Dec 18, 2016

5 Awesome Ways You'll Benefit from Social CRM

The ability to listen to what customers are saying about you, your brands, products, and services is incredibly beneficial. But by itself, social media does not offer insight into how you can improve customer relationships, service, products, or operations. You need a social CRM program with the right tools, people, and processes in place if you hope to bridge the gap between gathering social data and strengthening customer relationships.
Dec 16, 2016

3 Ways to Make Social Media Advertising Work for Your Brand

Now more than ever, people across the world have the means to communicate and share information in a more accessible way through social media. In turn, brands now have the ability to interact on a more personal level with their customers. Here are three ways to leveraging technology to master social ad management.
Dec 11, 2016

Trend Alert! 3 Predictions for the Future of Social Media Marketing

Brands are benefiting from the content their fans create, and the ability to provide a better customer experience via social networks. Yet despite the many social tools in their arsenal, marketing professionals have hit a ceiling with social media. As a result, brands need to get creative and start using social media differently in their outreach efforts.
Dec 04, 2016

Managing a Social Media Crisis

In today’s digital age, social media has given everyone a platform to voice their opinions. Regardless of follower count or intent, a single retweet easily spreads sentiment like wildfire to everyone from friends and family to followers and fans. As easily as praise for your brand can spread online, so too can a potential crisis that could damage your reputation.
Oct 14, 2016

3 Best Practices for Your Social Command Center

A popular trend in the world of social media marketing is the social command center, which has been plagued by many of the same issues as other social tactics. Lack of integration into the rest of the business leads to (valid) questions about the value command centers provide. As Gartner analyst Christi Eubanks explained, companies need to "ensure your command center is a vehicle for maturity and productivity and not just a shiny toy."