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Blog

Jan 02, 2018

Engaging Millennials, Part 6: CPG Brands Must Help Customers Help Themselves

In our Engaging Millennials blog series, we've explored how this generation is re-shaping various industries, and what brands can do to improve engagement among their younger customers. The final edition in the series focuses on how CPG brands can unify the customer experience across channels.
Dec 19, 2017

Implementing a New KMS? Avoid These 7 Pitfalls

Be honest, have you ever seen a project that went smoothly from start to finish? It’s about as rare as spotting Santa coming down the chimney or Bigfoot traipsing through the forest! Implementing a new knowledge management system (KMS) is no exception. Despite all your best intentions, you will inevitably encounter a few pitfalls along the way. But if you know what’s coming, you can do your best to avoid them.
Dec 14, 2017

Engaging Millennials, Part 5: A Digital Concierge for the Digital Generation

In the fifth installment of our Engaging Millennials blog series, we're exploring the travel and hospitality industry and what brands can do to capture the loyalty of the newest generation of guests.
Dec 08, 2017

Is Real-Time Analytics Right for Your Organization?

Because of the sheer amount of uncaptured data that currently exists, and the value that data holds, technological innovation – including automation technologies – has made real time analytics a reality. Is now the time to take the plunge?
Nov 29, 2017

Engaging Millennials, Part 4: Preparing to Takeoff with Loyalty

Millennials' habits have caused them to be labeled as "experience-driven," which has shifted the way brands market their offerings to them. In part four of this series, we look at how airlines are re-targeting their efforts to capture the loyalty of this generation.
Nov 07, 2017

5 Ways for Airlines to Create First-Class Customer Relationships

Between everyday air travel frustrations and high-profile outages and PR crises, it’s not surprising that airlines rank in the bottom third of all industries for customer satisfaction. They have a lot of work to do to rebuild their relationships with customers.
Nov 04, 2017

The Evolution of Relationship Marketing

Relationship marketing now means that businesses must engage with customers and offer meaningful, useful (not to mention authentic!) information or be left behind - customers no longer want to be talked at or marketed to. Instead, savvy marketers must understand that businesses no longer control the conversation surrounding their brand.
Nov 03, 2017

Is There a Place for Chatbots in Your Organization?

With increasing attention being given to artificial intelligence, AI bots or chatbots are becoming a more viable option within enterprise support settings and for retailers and brands who offer digital customer care.
Oct 27, 2017

Big Data on Display: 3 Tips for Retail Brands

We combed through articles, studies, whitepapers, infographics, and more to identify the retail industry trends and best practices you need to be aware of, and we discovered that it all comes down to data. Every leading company is collecting as much information as they can get their hands on to meet customer demand for connected, personalized, omni-channel experiences.
Oct 25, 2017

Engaging Millennials, Part 3: Restaurants, Is Brand Engagement On The Menu?

It's no secret that as Millennials grew up with new technology, the way brands market products to them has changed. In part three of our "Engaging Millennials" blog series, we look at the shift in the restaurant industry, and how brands can create new opportunities to engage this generation.