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Oct 15, 2018

7 Things We Learned from Astute Connect 2018

During the last week of September 2018, Astute was pleased to welcome more than 150 of our customers and partners to our hometown of Columbus, Ohio for our Astute Connect Customer Conference. Here are some of our key takeaways from the event, and what we're looking forward to for the rest of the year and beyond.
Sep 24, 2018

Helping Your Customers Find Where to Buy is Easier Than You Think

Loyal customers want to find out where they can buy your products – and if you're not pointing them in the right direction, they might lose interest or even buy from another brand. Product locator technology is one simple and effective way to streamline their path to purchase.
Sep 19, 2018

Can Chatbot Escalation Be a Two-Way Street?

How do you feel about human agents working back and forth with customer service bots?
Sep 04, 2018

Real Talk on Chatbots: 6 Best Practices for Virtual Agents

As with any exciting new tech, it's easy to get carried away and want to deploy a bot quickly. But you'll get more value from your virtual agent in the long run if you take a step back and think strategically and holistically about customer self-service.
Aug 29, 2018

Are You Getting the Most Value from Your Customer Service Chatbot?

Customer service chatbots have become an effective option for reducing costs in the call center and streamlining processes, but there should be more to it than saving on per-contact costs. Analysts from Forrester have released a report uncovering two key areas where brands have made missteps in rolling out these programs.
Aug 15, 2018

Live Chat Best Practices for Better Customer Conversations

Live chat has become one of the most popular channels for contacting customer service. Learn key 5 ways to connect with your digital customers for improved support experiences.
Aug 01, 2018

6 Steps to Building a Better Knowledgebase Article Template

As customers continue to demand better self-service options, building and maintaining a robust, relevant knowledgebase has become more important than ever. Here are six key best practices for developing your knowledgebase article templates to ensure the right information gets to the right audience, right when they need it.
Jul 23, 2018

Millennial Pet Parents Demand Better Experiences as Industry Grows

The pet care market is currently exploding and Millennials have become the largest single segment of pet owners today. And as their presence grows, Millennial consumers are causing changes in the space, just as they have with other industries – demanding more transparency, responsiveness, and convenience than ever before.
Jul 19, 2018

When No News is Good News: The Impact of Negative Press on Your Brand

We're in the age of social media meltdowns and viral videos, two of the most visible and damaging crises a brand can experience, but there's another, more common threat that actually tends to compound other crises as they progress.
Jul 09, 2018

What Do the Best Chatbots Have in Common?

With conversational commerce and other AI tools making waves in the customer service and support sector, brands are turning to these technologies to improve customer interactions. Learn how the best chatbot features and functions translate into more personalized customer experiences.