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When you set out to create the world’s smartest software, you don’t just talk about it. You hunker down, get to work and make it happen.

More than two decades ago, we saw an opportunity.

We recognized the emerging reality of increasingly sophisticated consumers and the need for business to up its consumer relations game. As the consumer became king, the CRM market was stuck in a business-to-business box. We stepped in to provide consumer care contact centers with a truly innovative CRM software focused on their needs, rather than forcing sales automation tools into customer service roles.

It was in this environment that we built ePowerCenter, customer relationship management specifically for business-to-consumer companies dedicated to understanding and connecting with consumers. Its success energized our twenty-year drive to revolutionize consumer engagement, positioning us as experts at helping brands cultivate meaningful customer engagement.

Diligently and thoughtfully, we have pursued our passion for consumer engagement.

With engineered precision, we build the world’s smartest customer engagement software. But we don’t stop to admire it. We keep at it, coding and refining and improving to ensure it will be the world’s smartest software tomorrow, too.

Our engineers, strategists, designers and account managers identify the opportunities, plan the execution, write awesome code and craft the best user experiences possible. This is how we deliver on our promise: to help companies drive revenue, enhance efficiency and build lasting brand loyalty.

We still attack every opportunity to evolve.

In today’s multi-channel, always-on world of consumer engagement, we are uniquely positioned as consumer relations experts who are actively innovating across the customer experience (CX) space with social media listening, smart knowledge management systems and a constant push to improve our core technologies. We’re using our consumer affairs heritage to springboard into the future of CX, leveraging ANI and machine learning to ensure each customer touchpoint delivers an exceptional experience.

We live for this. We’d shout it from the rooftops, but we aren’t in the habit of resting on our laurels. Plus, the pursuit is just too much fun. Be a part of it. Be more loved. Get Astute.


  • Joseph M. Sanda


    Joe, Chief Executive Officer, is a successful entrepreneur and experienced software professional. Recognizing an opportunity around the consumer niche of customer service, Joe founded Astute Solutions in 1995. Joe has since been instrumental in the development of cutting-edge technologies that have continued to revolutionize the customer care marketplace.

    He received an Ernst & Young Entrepreneur of the Year award in 1999 and in 2002 and received SBA’s (Small Business Administration) 2002 Business Person of the Year. Joe was also named TopCAT’s (Top Contributors to the Advancement of Technology) 2002 Executive of the Year while at the same time, PowerCenter™, Astute Solutions' flagship solution, was named 2002 Product of the Year. This was the first time in the history of the awards program that a company has achieved both distinctions in one year.

    He has held roles in Business and Strategic Planning, R&D, Technologist and Professional Services. With General Dynamics, Sanda developed partnerships with companies such as: IBM, DEC, GTE, Oracle, and Apple Computer. At General Dynamics’ Data Systems Division, he was also Manager of Internal Research and Development for the 5,000-person software development and data processing group.

  • Ray Carey


    Ray joined the Astute Solutions executive team in 2016.

    A graduate of Stanford University, he brought with him a long history of driving strategic direction for technology companies. He came to Astute from NeoNova Network Services, where he served as CEO, board member, and investor for six years. Prior to that, he held leadership positions at SlideRocket and Credit Suisse First Boston. He has also been a partner at Azure Capital since 2001.

    Ray draws upon his passion for customer service, accountability, and organizational excellence to drive great outcomes for our customers and our company.

    He was also a member of the 1996 US Olympic Men's Swim Team.

  • Alex George


    In 2010 Alex K George joined Astute Solutions as the Chief Technology Officer. He was part of Astute Solutions’ acquisition of Gamma Engineers LLC and Speechlabs LLC in 2010.

    As an evangelist for what’s possible, Alex helps grow Astute Solutions’ capabilities in technology, strategic partnerships and new business models. His role leads Astute Solutions’ Product Management and Engineering organizations. Alex helps set the vision and strategy for Astute Solutions’ products. He is a crucial leader for our engineers that execute on Astute Solutions’ strategic priorities like CRM, Knowledge Management, Social, Mobile, cloud computing and architectures for business transformation.

    Alex has received a number of awards for innovation and leadership including Gartner's Cool Vendor 2010, CEO awards, Innovation Awards, and has a number of patents filed with the US Patent Office.

    Prior to Astute Solutions, Alex was founder and CEO of Gamma Engineers Inc. and Speechlabs Inc. Gamma Engineers built SRM, a SaaS solution that provides Social Media Monitoring, Social Relationship Management and Social Media Analytics. Gamma Engineers also developed a Smartphone Platform that won Gartner's "Cool New Vendor for 2010" in the mobile space. At Speechlabs, he helped design and build a Speech Recognition product for voicemail transcription and real-time transcription for contact centers. Prior to Speechlabs, he was responsible for the Business Process Outsourcing (BPO) consulting and technology division of iGATE.

  • Richard Jones


    Richard joined Astute Solutions in February 2015 as Managing Director for Europe, Middle East and Africa and was promoted to Global Head of Sales in January 2016.

    Richard has over 18 years Enterprise software sales and leadership experience. Richard previously spent 12 years with Ventyx, a leader in Industrial Enterprise software. Richard started with Ventyx as a senior Account Manager working his way up to Senior Vice president of Sales for Europe, Middle East and Africa in this role Richard grew software revenues by over 200% in under 3 years as well as opened up a number of new markets across Europe.

    After the Acquisition of Ventyx by Swiss based ABB Ltd, Richard relocated to ABB’s Headquarters in Zurich to help coordinate the integration of Ventyx into the larger ABB organization.

    Richard is a British Citizen, and works out of Astute’s EMEA headquarters in Amsterdam. He is married with young children. When time allows he enjoys cycling, skiing and watching rugby.

  • Shellie Vornhagen


    Shellie joined Astute Solutions in early 2015 and is currently serving as the VP of Marketing and Strategic Alliances. Based in the Cincinnati office, she leads the marketing, enablement, and strategic partnerships teams. She brings over 20 years of experience in the software industry including roles in development, project management, support, services, strategy and marketing.

    Prior to Astute, Shellie spent 14 years with Oracle. She joined Oracle through the Retek acquisition as a Senior Manager of Customer Support in the newly formed Retail Global Business Unit. Within two years, she moved into the consulting department as the Director of Global Custom Development and was responsible for all product customizations across 20+ solutions. A fanatic for improving business process, she led the team to exponential growth and a sharp incline in customer satisfaction and trust. Shellie was then promoted to the Director of Global Consulting Strategy for Oracle’s Retail Global Business Unit where she was responsible for the global marketing strategy and enablement programs.

    Shellie is a passionate, high-energy professional with a proven track record of business growth through linking strategy and execution.

  • Abey Joseph


    Abey joined Astute Solutions in 2017 as Vice President of Development. With more than 20 years of experience leading technology teams, Abey is an energetic leader with a pragmatic approach to solving problems and delivering solutions. Before joining Astute, he held senior management roles at Ultimate Software, BankAtlantic, and MiniMed.

    Abey also served for three years as Chairman of the Fort Lauderdale Christian School Board. He is a graduate of Florida International University's College of Business Administration.

  • Chris Conner


    With over 20 years of experience in consulting, business development and executive management, Chris has led teams and guided organizations through periods of immense growth and transformational change. He is at his best when identifying new opportunities, developing a strategy for success, and then leading the team to a successful result. As Vice President of US Customer Operations, his focus is on where Astute interfaces with our customers and in delivering Professional Services, Customer Support, and Customer Success Management.


Join Our Team!

At Astute, we believe in mutual respect, openness, and working together to find and embrace new ideas.

If you have an entrepreneurial spirit, are energized by an innovative environment and want to make a difference working with the world’s smartest brands, we’d love to hear from you.

Find Out Why You'll Love Working at Astute