Research from the Corporate Executive Board (CEB) shows that 94% of customers who have a low-effort service experience with your company will likely purchase from you again.
CPGs must focus on making brand interactions more effortless for consumers. In addition to making help available across all the channels your consumers expect, consider reducing effort by allowing consumers to interact conversationally, via a chatbot or virtual agent. Conversational interfaces enable your consumers to talk to your brand in natural language, simply stating what they need and getting a human-friendly, device-optimized, contextual response.
Use this calculator to see how much additional repeat revenue you could generate by reducing customer effort by just 20%.