Don't underestimate the revenue impact your customer experience (CX) can have. Studies have shown that poor CX can decrease customer loyalty by 20% -- meaning that one in five consumers that have a negative CX will not purchase your products again. Although consumers expect that a smaller company or boutique will provide a better, more attentive CX, CPGs have a chance to prove them wrong (in a good way!) and gain their lifelong loyalty.
To provide a great CX, you must be responsive to what your customers expect, in every place and every time they expect it. Your service must be omni-channel, always-on, accurate, and quick -- and only the right technology can make this happen. Use the calculator to determine how much at-risk revenue you can protect by enhancing your customer experience.