Don't underestimate the revenue impact your customer experience (CX) can have. Studies have shown that poor CX can decrease customer loyalty by 20% -- meaning that one in five consumers that have a negative CX will not purchase your products again. Although consumers expect that a smaller company or boutique will provide a better, more attentive CX, CPGs have a chance to prove them wrong (in a good way!) and gain their lifelong loyalty.

To provide a great CX, you must be responsive to what your customers expect, in every place and every time they expect it. Your service must be omni-channel, always-on, accurate, and quick -- and only the right technology can make this happen. Use the calculator to determine how much at-risk revenue you can protect by enhancing your customer experience.

Interested in learning more about how Astute's software suite can help you with these challenges? Request a personalized demo.

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Customer Lifetime (in years)
Number of customers (annual average)
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in annual revenue by having an excellent customer experience.
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In addition to the above, consider one more impact that smarter consumer engagement software can have on your bottom line: mitigating compliance and legal risk. Did you know that, each year, Fortune 500 companies spend an average of one third of their profits on litigation?

In order to comply with regulatory communication requirements, and identify potentially litigious consumers before situations escalate, your brand needs consumer engagement software that can maintain correct, accurate information for agents to use and to serve as a comprehensive audit trail for customer communication.

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