Today's consumers want to try to find their own answers before contacting your brand. Research shows that 90% of consumers now expect companies to offer self-service customer support. In fact, Astute Solutions clients see customer self-service adoption rates of up to 92%.
Through our experience with consumer brands over 20+ years, we estimate that self-service can deflect at least 15% of phone calls and 15% of emails from the contact center, equipping customers to find their own answers without ever involving a human agent.