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Astute Social™

React in real-time.

Smart social media management uses sentiment tracking, trend analysis, influencer data, and natural language processing to identify opportunities for real-time engagement. Astute Social is your comprehensive platform for agile marketing, social customer care, and VOC analytics.

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Astute Social Media Management Tools, Social Media, Social Listening

WHAT MAKES US BETTER

  • Automating social care

    Identify customer issues and auto-route to the best person to respond, regardless of department. Responses are written and tracked within the system and posted to the native platform with no duplicate work.

  • Delivering valuable insight

    Social media contains a wealth of information about your consumers' preferences and needs. Use social VOC data to inform decision-making across your business.

  • Listening beyond social

    Automatically discover conversations relevant to your brand, even beyond major social platforms. The system continuously expands its search network based on each new discovery.

  • “Astute Social allows us to hear the social media concerns and intervene quickly to make things right, even on nights and weekends. That has a big impact on long-term customer loyalty.”

PRODUCT FEATURES

  • SOCIAL LISTENING

    Discover relevant conversations about your brand, your competitors, and your industry using the power of natural language processing.

  • PUBLISHING

    Publish to all your social channels, store creative assets, and measure the effectiveness of your posts.

  • ENGAGEMENT

    Create meaningful, one-to-one engagements with consumers and influencers across every major social platform.

  • CRM INTEGRATION

    Agents track and respond to incoming posts without leaving their interface, providing answers through the consumer's preferred social network.

  • AUTO-ROUTING

    Route high-priority posts to the right person in your organization, even if they aren’t an Astute Social user, and confirm issue resolution from one central interface.

  • AD MANAGEMENT

    Run social ad campaigns from a unified dashboard. Track ad performance alongside key social engagement metrics.

  • SENTIMENT TRACKING

    Understand the nuance of language and emotions, including slang and sarcasm, with smarter social media monitoring and interpretation.

  • REAL-TIME COMMAND CENTER

    Understand cross-platform engagement, influencers, demographics, location, and sentiment in real time with a comprehensive live dashboard.

  • VOICE OF CUSTOMER

    Gather voice of the customer insights by applying deep learning to relevant social media interactions.

  • RECURSIVE SEARCH

    Build an intelligent, ever-growing web of mined content as the software follows relevant mentions from one site to the next.

  • BRAND ASSOCIATIONS

    Uncover opportunities by understanding what emotions, needs and products consumers relate to your brand.

  • COMPETITIVE ANALYSIS

    Understand your share of voice on social media and reveal meaningful, actionable insights by compiling and comparing your data against your competitors.

  • MOBILE APP

    Manage engagement and respond to customer questions on-the-go with the Astute Social mobile app.

Experience a smarter approach to social media. Request a Demo