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Astute Social™ icon

Astute Social™

Know the difference between SICK! and sick.

Smart social media management uses sentiment tracking and natural language processing to discern the high-fives from the customer service issues. Engage customers, publish content, manage social ads, inform product innovations, and predict market behavior all in one comprehensive tool.

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Astute Social Media Management Tools, Social Media, Social Listening

WHAT MAKES US BETTER

  • Noise-cancelling for the web.

    Discover relevant mentions and react to urgent posts that the system prioritizes for you. In addition to "the usual suspects" like Facebook and Twitter, crawlers continually pick up new sites and forums where your brand is being discussed.

  • Social chaos becomes meaningful insight.

    Powerful analytics turn unstructured data into actionable insights by clustering trending topics. View a high-level trend overview or dive deep into individual posts for a thorough analysis.

  • React in the moment.

    Real-time insights allow you to adjust your marketing strategies with unprecedented agility. A continuous feedback loop of ad management and social listening lets you measure, adjust, and measure again.

  • “Astute Social allows us to hear the social media concerns and intervene quickly to make things right, even on nights and weekends. That has a big impact on long-term customer loyalty.”

PRODUCT FEATURES

  • SOCIAL MEDIA MANAGEMENT

    Listen, engage and publish with one tool that tracks specified social channels and connects your organization with a unified view of social media conversations.

  • PUBLISHING

    Publish to all your social channels and measure effectiveness directly from the tool.

  • SENTIMENT TRACKING

    Understand the nuance of language and emotions, including slang and sarcasm, with smarter social media monitoring and interpretation.

  • COMMAND CENTER

    Understand cross-platform engagement, influencers, demographics, and sentiment in real time with a comprehensive live dashboard.

  • BRAND ASSOCIATIONS

    Uncover opportunities by understanding what emotions, needs and products consumers relate to your brand.

  • AUTO-ROUTING

    Route high-priority posts to the right person in the organization, even if they aren’t a user of the software, and confirm issue resolution from one central interface.

  • LISTENING

    Discover relevant conversations about your brand, your competitors and your industry across millions of sites of consumer-generated content.

  • CONSUMER INSIGHTS

    Make continual improvements to your business with clarity about where you stand in your consumer’s mind.

  • COMPARATIVE ANALYSIS

    Understand your share of voice on social media and reveal meaningful, actionable insights by compiling and comparing your data against your competitors.

  • ALL-DIRECTIONAL INTEGRATION

    Provide seamless, timely responses to your consumers from all of your representatives while maintaining complete history and tracking.

  • RECURSIVE SEARCH

    Build an intelligent, ever-growing web of mined content as the software follows relevant mentions from one site to the next.

  • ENGAGEMENT

    Create meaningful, one-to-one engagements with consumers by connecting them with people in your organization who can help them the most.

  • MARKET RESEARCH

    Empower your entire organization by doing immediate and relevant market research leveraging advanced analytics capabilities.

  • REPORTING & ANALYTICS

    Track trends and delve deeply into consumer behavior and attitudes with comprehensive reports and analytics tools.

  • AUTO TAGGING

    Automatically assign topics, sentiments and tags to social posts.

  • GEOGRAPHIC MAPPING

    See audience interactions from a geographic perspective with a map that lights up to show activity in real-time.

  • MOBILE APP

    Manage engagement and respond to customer questions on the go with the Astute Social mobile app.

  • AD MANAGEMENT

    Run social ad campaigns from a unified dashboard. Track ad performance alongside key social engagement metrics.

Experience a smarter approach to social media. Request a Demo