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Astute Social™ icon

Astute Social™

Know the difference between SICK! and sick.

Smart social media management uses sentiment tracking and natural language processing to discern the high-fives from the customer service issues. Engage customers, publish content, manage social ads, inform product innovations, and predict market behavior all in one comprehensive tool.

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Astute Social Media Management Tools, Social Media, Social Listening

WHAT MAKES US BETTER

  • Noise-cancelling for the web.

    Discover relevant mentions and react to urgent posts that the system prioritizes for you. In addition to "the usual suspects" like Facebook and Twitter, crawlers continually pick up new sites and forums where your brand is being discussed.

  • Social chaos becomes meaningful insight.

    Powerful analytics turn unstructured data into actionable insights by clustering trending topics. View a high-level trend overview or dive deep into individual posts for a thorough analysis.

  • React in the moment.

    Real-time insights allow you to adjust your marketing strategies with unprecedented agility. A continuous feedback loop of ad management and social listening lets you measure, adjust, and measure again.

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Social Media Management That's More Than Smart

  • “Astute Social allows us to hear the social media concerns and intervene quickly to make things right, even on nights and weekends. That has a big impact on long-term customer loyalty.”

PRODUCT FEATURES

  • SOCIAL LISTENING

    Discover relevant conversations about your brand, your competitors, and your industry using the power of natural language processing.

  • PUBLISHING

    Publish to all your social channels, store creative assets, and measure the effectiveness of your posts.

  • ENGAGEMENT

    Create meaningful, one-to-one engagements with consumers and influencers across every major social platform.

  • CRM INTEGRATION

    Agents track and respond to incoming posts without leaving their interface, providing answers through the consumer's preferred social network.

  • AUTO-ROUTING

    Route high-priority posts to the right person in your organization, even if they aren’t an Astute Social user, and confirm issue resolution from one central interface.

  • AD MANAGEMENT

    Run social ad campaigns from a unified dashboard. Track ad performance alongside key social engagement metrics.

  • SENTIMENT TRACKING

    Understand the nuance of language and emotions, including slang and sarcasm, with smarter social media monitoring and interpretation.

  • REAL-TIME COMMAND CENTER

    Understand cross-platform engagement, influencers, demographics, location, and sentiment in real time with a comprehensive live dashboard.

  • VOICE OF CUSTOMER

    Gather voice of the customer insights by applying deep learning to relevant social media interactions.

  • RECURSIVE SEARCH

    Build an intelligent, ever-growing web of mined content as the software follows relevant mentions from one site to the next.

  • BRAND ASSOCIATIONS

    Uncover opportunities by understanding what emotions, needs and products consumers relate to your brand.

  • COMPETITIVE ANALYSIS

    Understand your share of voice on social media and reveal meaningful, actionable insights by compiling and comparing your data against your competitors.

  • MOBILE APP

    Manage engagement and respond to customer questions on-the-go with the Astute Social mobile app.

Experience a smarter approach to social media. Request a Demo