Voice of the Customer Research Services

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Let our experts and technology handle the heavy lifting.

Research Design

How you ask matters. We design survey questionnaires tailored to the problems you’re trying to solve. Through best practices and industry knowledge, we’ll guide you through the best sampling strategy to get the highest response rate for your research.

Research Management

As your needs change, so will your business objectives and challenges. Astute proactively evolves your research and ensures that you can tackle unexpected challenges and minimize the impact they have on your data.

Data Analysis

Our experience in CX research, digital analytics, and knowledge of your industry allow us to transform your customer feedback and behavior into meaningful information by using advanced statistical analysis techniques. We then produce individualized dashboards and Issue-Based Analyses (IBAs), which supply you with specific and actionable recommendations.


With real-time access to customer feedback and other data sources, Astute takes reporting to the next level. Our tailor-made interactive dashboards are built to your needs, and allow you to leverage our expertise in data integration, consolidation, and visualization.

User Experience (UX)

To have a seamless user experience, you need a deep understanding of your users’ needs, wants, and expectations. That’s why our usability experts use customer feedback as a road map to deep dive into the design and functionality of your website and provide recommendations focused on boosting your conversion rates.

Customer Journey Mapping

Is there a gap in how both you and your customers perceive your CX? Are you measuring the experience at each critical moment of their journey to address these gaps? In partnership with CSPN, we will help you get the full story behind every key experience along the customer journey, so you can support your CX decisions with confidence.


Learn more about Astute’s Voice of the Customer solutions – schedule a meeting with one of our product experts today.