Dads Love Minivans Too: Trends Shaping the Auto Industry
[Estimated read time: 2 minutes]
The experts have been predicting for years that disruptors like car sharing and Millennials would knock the auto industry off its feet, yet sales increased again in 2016 (for the seventh year in a row). Maybe it’s not that consumers don’t want cars anymore—maybe they just view them differently.
When Herbert Hoover promised “a car in every garage” if he won the presidency, consumers’ top concern was affordability. After that, they demanded safer, more reliable vehicles. With those basic expectations met, cars took on a new importance. They became about luxury and making the neighbors jealous. But today’s younger customers are turning that model on its head: They want cars that make their lives easier.
In the past, recent grads might worry about making a good impression in the parking lot. Now they just want a hybrid that can stream podcasts and give them real-time traffic alerts. And, yes, today’s dads don’t dread the minivan like previous generations. Instead, they embrace their convenience, road-trip readiness, and kid-friendly amenities.
A Transportation Experience: The Auto Industry’s New Normal
Consumers have always expected great cars—and they still do—but now they’re looking for more. To succeed in meeting the demands of today’s tech-savvy, lifestyle-driven customers, car companies are evolving into mobility companies that can provide a complete transportation experience.
What does that entail? Take a look at our infographic to find out.
The Death of the Owner’s Manual (and Other Upheavals in the Auto Industry)
While ride sharing services like Uber and increasing use of public transportation have definitely changed the auto industry landscape, most consumers still want the freedom and convenience of owning a car. But now they want those cars to fit seamlessly into their always-connected lives.
Some of the top automakers are already adapting through the use of cutting-edge technology, and Astute’s latest whitepaper explores specific examples in three key areas: owner’s manuals, the buying process, and start-to-finish transportation needs. Download the free whitepaper to learn more.
How Astute Fits In
We help auto companies meet their customers’ new demands through our smart software solutions: digital self-service, intelligent escalation, and social media management—all connected through our consumer engagement CRM and powered by artificial intelligence.
- Ford Teams Up with Astute Solutions to Deliver Superior Customer Experience in Europe [Press release]
- The Changing Customer Experience, Part 4: New Trends in Automotive [Blog]
- The Future of Messaging Apps [Forrester report]
- Customer Experience Trends for 2017 [Infographic]
- This Time It’s Personal: Using Bots for Smart Self-Service and Intelligent Escalation [Whitepaper]