Astute helps you improve UX by enabling you to easily collect customer feedback before you start your website redesign and identify what features and content will most improve their experience. Identify major user experience pain points, especially immediately after your website redesign, so you can eliminate them sooner. Optimize your navigation and offer an easier website experience that increases the percentage of those who accomplish their task.
Representative view of your customers’ experiences
When you want to improve the user experience, especially through a major website redesign project, it’s important to base your decisions on feedback that is truly representative of all your customers. Our proven research methods allow you to obtain these insights throughout the entire process.
Enrichment of your marketing technologies
You will be leveraging many marketing technologies, like web analytics and session replay, to evaluate your website redesign efforts. Astute injects customer feedback into these technologies to help you get the ‘why’ behind the ‘what’ of your customers’ sessions.
Tailor-made website redesign dashboards
We understand that every company has its own list of KPIs. That’s why we tailor-make a dashboard for you so that you can know how your customers feel about their website experience throughout your website redesign process. From pre/post redesign metrics to key customer segments, you’ll have it all in real-time.
Expert guidance in user experience research
Astute has managed customer feedback programs for global brands for over 20 years. We perform UX audits, deploy surveys and comment cards, and extract insights from your feedback. Most importantly, we provide recommendations to ensure your UX is flawless.